The Fish and Hook Story
"So why do Bahco products carry a fish and a hook?"
This question has been asked many times, and we are pleased to tell the story.
After Göran Fredrik Göransson had established his steel mill in 1862, the European steel industry in the eighteen seventies had a long depression with low prices for general steel and crude steel products. The prices for processed steel were much better, which created an interest in processing the steel further. In 1876 the existing steel rolling mill was changed to produce so-called milled steel.
Sales developed quickly and a number of applications for steel wire were identified, for instance it was excellent for producing fishing hooks. A fishing hook must be hard and strong, but absolutely not brittle. At that time producing the combination "hard but tough" was an inconsistent and thorny metallurgic task, but the "Bessemer steel" from Göransson’s steel mill delivered optimal quality.
When the production of saw blades commenced in 1886 there was a need for a brand, which could communicate the blades’ special properties and quality, and the choice was - quite naturally - the fish and hook. Everybody would understand that steel with a quality for fishing hooks was perfect for saws and other cutting tools as well. It was a great advantage, a brand logo not including letters, language or sophisticated figures making it a symbol easy to recognize. As late as the nineteen fifties, one could still hear boreal forest workers asking for a saw "with the little fish"; as is still the case today in countries with developing literacy rates.
The brand is amongst the oldest registered trademarks, and the “Fish & Hook" icon is still embedded in all Bahco tools as a guarantee of the highest quality, performance and productivity - developed for professionals.